Is Walmart + MillerCoors Brewing Company Marketing Beer to Children? [POLL]

Does this promotional item seem fishy to anyone else? It's a headless horseman cardboard cut out that invites you to stick your head in for a fun photo op. Only, there are two problems: 1. It's awfully short for an adult. 2. These kinds of photo ops are mostly popular with children. Am I reading into it? What do you think?