San Diego Comicon is Here and Fantastic Funko Goes Big

Washington State toy-maker Funko has made quite a name for itself over the years. First, as the pop-culture collectible creator that seemed to have every cartoon, movie, and TV character you can think of (sports and music icons, too).

Then, with the opening of Funko HQ in Everett, it created a world-class shopping experience. A space where you are just as likely to pose for pictures as buy merch.

When the Pandemic shut down Comicons, Funko did virtual 'Cons, where they truly made staying in your house for the 100th day in a row as fun as it could be. But they missed that real world connection with their fans. And they knew their customers missed them, too. So they decided that when Comicons returned, they would show up swinging for the fences.

“After a two-year hiatus due to COVID-19, we are thrilled to be back at San Diego Comic-Con with a presence that’s bigger than ever before,” said Andrew Perlmutter, Chief Executive Officer of Funko. “Always engineering new and exciting in-person experiences, ‘Funkoville’ is the perfect opportunity to fully immerse our fans in a Funko-inspired world that brings together everything they love about our brand: product exclusives, celebrities and more.” -from official Funko Press Release

As you'll see from the images below, nobody does fandom like Funko.

Welcome to Funkoville

For this year's San Diego Comicon (going on now), the Funko team's usual pop-up store was reimagined as an entire town - or at least a shopping center. They dubbed it "Funkoville."

Within Funkoville are separate shops for various brands like Loungefly...

And the recently acquired Mondo...

And Funko itself...

It's fantastic, right? And if the fans are half as excited as these Funko minions, it will all have been worth it.

Below are videos referenced in this article.