Dear Washington,

Have you heard? The non-alcoholic beer revolution is here! Maybe you've read about it online, or seen it on the national news. I'm an enthusiastic participant, myself.  And yet... Your bars, restaurants, and grocery stores are woefully under-prepared.

The Same Old, Same Old

Oh, maybe you have that old standby, O'Douls, the "Kleenex" of non-alcoholic beers. That's fine. But it's not exciting. At least have the option of O'Douls Amber available - it's pretty good.

Even when you do offer a selection - it's just the same style brew from different brands: Bud Zero, Heneiken Zero, O'Douls... They're all lagers. Just pick one. I know you must be getting pressure - or perks - from the distributors, but how does that help your customers?

We're Sober, Not Dead

What makes you think the people who stopped drinking during the golden age of craft brewing want anything less than a variety of sophisticated and flavorful n/a options? And they exist!

Try stocking an IPNA from Lagunitas. Or Athletic Brewing's Run Wild IPA. Or Bravus Brewing's Raspberry Gose. They're all delicious.

Advertise Your Non-Alcoholic Beers

"Nobody ever orders them," is a thing I hear from bars and restaurants who don't even bother to put their n/a offerings on the menu. You have to promote the n/a beer, the same way you promote anything else in your establishment. Do that many people order something that's not on the menu?

Does Your Staff Know What You Sell?

Another thing I've noticed is that the staff are often under-informed. I've had to inform servers more than once that Heineken Zero is, indeed, a non-alcoholic beer.

Do You Listen to Your Customers?

How many times does someone have to ask if you carry any non-alcoholic beers before you consider carrying some? Do your servers tell you what customers are saying? Are you in touch with your customers?

The Growing Market for Non-Alcoholic Beers

No and low alcoholic beer are the fastest growing segment of the beer market. According to Forbes, "just 5% of Dry January participants drank non-alcoholic beers in 2019, that number jumped to 29% in 2022."

There are many reasons people are moving to non-alcoholic beverages.

  • Diet friendly (fewer calories than regular beer and sugary sodas)
  • No hangovers
  • Religious reasons
  • Mental health (alcohol is a depressant)
  • Physical health (better cardiovascular, lower risk of osteoporosis, reduces stress)

Millennials and Generation Z drink less than previous generations. They're health-conscious. But they enjoy a good n/a beer.

I hope you'll take this message to heart. We non-alcoholic beer drinkers really are out here. In growing numbers. And to those already serving premium craft n/a beers: cheers! And Viva la revolución!



10 Best Places to Get an Ice Cold Refreshing Beer in Tri-Cities

Where can you go to relax and unwind, and enjoy a refreshing, cold beer in the Tri-Cities? We've compiled a list of 10 fabulous venues that not only have a variety of beers on tap but also serve food. Pick a spot and enjoy one or all of these fine breweries in Tri-Cities!

LOOK: Best Beers From Every State

To find the best beer in each state and Washington D.C., Stacker analyzed January 2020 data from BeerAdvocate, a website that gathers user scores for beer in real-time. BeerAdvocate makes its determinations by compiling consumer ratings for all 50 states and Washington D.C. and applying a weighted rank to each. The weighted rank pulls the beer toward the list's average based on the number of ratings it has and aims to allow lesser-known beers to increase in rank. Only beers with at least 10 rankings to be considered; we took it a step further to only include beers with at least 100 user rankings in our gallery. Keep reading to find out what the best beer is in each of the 50 states and Washington D.C.




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