Should Seattle Public Library Spend TWO MILLION DOLLARS to Change Name?

The Seattle Public Library wants to spend $2 million to change the name to Seattle Public Libraries.

A "re-branding campaign" would include changes to the mission statement and logo to become more appealing in a corporate world.

The library is paying the company doing the rebranding $365,000 but that's only their fee! The cost of the physical change on the library materials, business cards and pamphlets to match the new brand equals $2 million!